April 9, 2013

The Spring 2013 Public Relations Meeting will be held on Tuesday, April 9, 2013 in Knoxville, Tennessee at the Hilton Knoxville Airport hotel from 10am-3pm.  The meeting will be held in the Leconte room.  A block of rooms has been reserved at the Hilton Knoxville Airport hotel for those needing overnight accommodations.  To book your hotel room, you can either call or go online by following the link below.  Please use the group code ACA when booking online.

Hilton Knoxville Airport Hotel
2001 Alcoa Highway
Alcoa, TN 37701

Meeting Agenda

Hotel Map & Room Location

Our guest speaker this year is Mr. Michael Stoner who is the co-founder and president of mStoner.  The services that mStoner provides consist of website/mobile site development, video, and print publications concentrating within educational institutions.  During our session, Mr. Stoner will be covering how social media can be incorporated into successful campaigns.  Topics he will cover include:

  • Building a foundation for success: Making sure that staffing, budgets, policies, and other management factors are aligned
  • Planning a campaign: Elements that every institution should consider before launching a campaign, whether for fundraising, student recruitment, or another purpose
  • Determining channels:Looking at where you should invest time (and perhaps dollars) in laying the groundwork for your campaign
  • Evaluating success:Examining what successful campaigns do--and don’t do--and what you can learn from their examples
  • Case studies: Explore a few examples from the book Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results (2013). It is the first book focusing on how colleges and universities use social media in campaigns and contains 25 case studies of successful campaigns from 27 institutions. 


If you have any questions, please contact Brittany Zimdahl.